DIGG and Kevin Rose and the future of the web!
June 5th 2007 04:07
Signature Tune
Steve O'Hear on the link
tells us:
"In a further move away from just featuring technology news (the site has already added categories for Politics, Entertainment, and Sports) Digg wants to expand its remit so that users can submit and vote on almost anything. Examples mentioned by Rose include restaurant and product reviews, as well as the much requested ‘images’ section. Whilst it’s very understandable from a commercial point-of-view why Digg would want to move further into the mainstream (it’s tech-dominated user-base are renowned for not clicking on ads), simply strapping on new categories as a means to expansion — aside from those where demand is explicit — hasn’t really worked in the past and I’m doubtful it will in the future.
The problem the site faces is that its community was originally built around a common interest in technology-related content, which then creates a self-fulliling prophecy (update: see Mahammad Saleem’s theory of self selection). As the community grows, new users who submit and vote on content quickly learn Digg’s cultural code and tailor their behaviour to meet that code. So for example, there is little point submitting a story outside of the core userbase’s interests if it has no chance of attaining enough votes to hit the front page."
Kevin Rose - Video
It seems DIGG is mostly for guys and techo's, what do you think? I just wish Rose would learn to speak more clearly, he needs to learn to enunciate, it's very hard to listen to him.
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