Blogging for success
April 30th 2007 00:28
Signature Tune
As a blogger you do want to be noticed, don't you?
This will show itself as hits, but hits don't really count, what you want is readers.
Then what you want is return readers and readers that stay.
And what you really want is turning those readers into fans.
" In just a brief one-twentieth of a second–less than half the time it takes to blink–people make aesthetic judgments that influence the rest of their experience with an Internet site".
–Kamakshi Tandon
REUTERS, Internet users judge Web sites in less than a blink
So how do we get those readers and how do we turn them into fans?
* Use sub-heads liberally. Search engines like them too.
* Use everyday words.
* Use pictures, images, art, and color to enhance your message. Do this with care. It’s easy to distract. Place only one or two images. Place them where they add value to the text.
* Take the time to write something short.
* Use typographic cues, such as bold and italic, to show what’s important. Be consistent and try not to make everything important.
"when I’m done reading what you wrote. I feel like we’re both smart."
"Ever read something that made you feel like the writer was saying something you always thought? . . . or something that just made you feel smart for reading it? Bet you went back to see what else that writer had to say . . . .
But then, you knew all this. You have a favorites list. You know what it takes to make a fan. I’m just offering some hints on how to get the undecideds to come in, so that you get a chance to do just that".
For the author of the above and for an expansion of these views do go to the following link
What are your thoughts on all of this, agree or disagree?
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